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TikTok has been present in our daily lives on a regular basis. It is one of the most used smartphone applications, the only application which is slightly more popular than TikTok is YouTube. TikTok is a social media platform that allows its users to watch short videos up to 60 seconds and it can be accessed very easily via laptop, tablet or smartphone. You can open an account through its dedicated mobile application or website.

2020 was a big year for TikTok because it surpassed two billion downloads all over the world. This platform allows content creators and influencers to connect with each other and their audience thanks to its algorithm. The popularity of TikTok has been increasing from day to day because of the viral video trends when it comes to foods, music or fashion. However, if we open TikTok today we will find an enormous variety of videos on different topics. 

According to The Times magazine, TikTok has one of the most influential and advanced  algorithms. While other platforms typically focus on clicks, likes and comments, TikTok monitors behaviour and emotions. 

How Does the Algorithm Work?

The platform’s algorithm can be a game-changer when it comes to fixing the content you want to watch or if you have a business and want to promote yourself. The algorithm does not only power the FYP which delivers content to millions of users on a monthly basis but also influences behaviour, search results and trending content visibility. 

If you would like to see a better content selection on your FYP, it is important to know that every swipe, comment, share and like will improve the content you will watch. Hashtags are also essential because by those words will your audience find you and your content. 

The algorithm also watches user interactions making everyday content more valuable and engaging for the interested audience. A content can be about Energy Casino for example, if you like to follow gambling content. 

Watch time is also important at an online casino page as it is on TikTok. Why? Because it is a crucial indicator considering your content. If you continue watching a video, TikTok will recommend it to you and others. According to research, videos that are watched for at least 4 seconds reach up to five times more people than those that are quickly scrolled past.

Based on your viewing history, TikTok decides which videos to show you. By viewing and deleting this history, you can better control what content appears on your feed. This can be particularly useful if:

  • your business focus changes, or
  • you want to explore a new market or topic.

According to TikTok’s internal data, users who regularly manage their viewing history are approximately 40% more satisfied with the content recommended to them. For example if you prefer watching online casino content more, then Energy Casino may also appear in your feed on a more regular basis. 

TikTok’s built-in Refresh feature helps refresh the “For You” (FYP) page. It brings in new types of content without completely erasing your previous interest settings.

This is useful for businesses because:

  • They can spot new trends more easily
  • They can discover new business opportunities

Relevant information already learned by the algorithm is not lost. According to TikTok’s data, companies that regularly use this feature discover 25% more content related to their industry. These refresh methods work with the TikTok algorithm and result in better content recommendations in case of Energy Casino as well if necessary. 

Final Recommendations When Using TikTok

In order to get the most out of your TikTok, it is important to work together with the algorithm. Every interaction, such as a like, a comment or a reshare is so important that you should never skip because it all contributes to your algorithm and better FYP. 

If you stay consistent with your algorithm, online casino and engagements and you follow the 4 seconds rule you can quickly improve your feed. It is significant to use relevant captions and hashtags that truly matter for your interest. 

Lastly, keep in mind that TikTok’s algorithm is constantly changing. Stronger content recommendations and increased brand visibility will result from consistent behavior, strategic involvement, and patience.