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Despite the general decline in the smartphone market, the iPhone market share in the US saw an increase during the first quarter of the year. This success extends to Apple‘s business in Britain after a recent report revealed that the company’s UK sales reached £1.5 billion.

Counterpoint’s (via Yahoo Finance) report shares that smartphone shipments in the US experienced a 17% year-on-year decrease in 2023 Q1. Overestimation in demand and the actual drop in consumer demand reportedly led to this, affecting every major smartphone company. Apple was also affected by this, but not as severely as its competitors. The report says this allowed the Cupertino company to achieve a 53% market share in 2023 Q1 compared to its 49% share during the same quarter in 2022.

This allows Apple to cement its position in the US smartphone market at 56.82%. It is followed by Samsung with 29.47%. Meanwhile, Google, which a month ago tried to sway away Apple customers into embracing its Pixel models, only has a 2.1% share. The Search giant seats between Motorola and LG with 4.74% and 1.81% market share, respectively.

The market’s current condition also seems to be still favorable for Apple as its share in the US smartphone market has reached 57.22%. This means the brand owns over half of the said market, and this could grow further in the future with the continuous user migration trend from Android to iOS.

Apple’s current success in the US reflects its same position in the UK. According to the latest Stat Counter data, Apple currently owns 49.89% of the mobile vendor market share in Britain. It saw a sharp drop in its share compared to the 55.9% it had in May, but compared to Samsung with a current 30.38% share, it is still considered a comfortable position. Moreover, the company reportedly raked in a record £1.5 billion in UK sales due to the high demand for its iPhone models. According to a report from The Telegraph, while the sales do not cover the sales of the latest iPhone 14 models, the “strong demand for most expensive iPhones boosts revenues despite cost of living crisis.”


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