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iPhone 14’s sales managed to dethrone iPhone 14 Pro Max’s in April 2023, according to a Wave7 Research report shared by JPMorgan Chase. The difference between the share of the two is not hugely significant, but it shows an interesting insight into the market preference for Apple iPhones.
Apple is known for offering different models of iPhones whenever it releases a new line. The top-tier models, which come with bigger screen sizes and better battery life, are often expected to attract more attention compared to their siblings. However, a recent report proves it wrong this time. According to JPMorgan Chase, the standard iPhone 14 design in April accumulated a 19% market share among US carriers. This allowed the model to beat the iPhone 14 Pro Max, albeit it is just one point behind the regular iPhone 14 at 18%. The list is followed by iPhone 14 Pro with a 15% market share (from 16%) and iPhone 14 Plus with 7%.
The report came after JP Morgan’s earlier remark indicating that the iPhone 14 line was selling better than the earlier ones. Now, the iPhone business seems to be getting better and better for Apple as JP Morgan says the overall iPhone market share among the three major US carriers hit 67% in April. The report doesn’t specify the biggest models responsible for this increase, but it underscores the popularity of the iPhone 11 line, which is “central to prepaid Apple sales.”
“Though Apple’s prepaid market share is low, customers who are buying prepaid Apple phones tend to purchase the iPhone 11 instead of newer models, led by attractive offers,” explain the analysts in the report. “[For] example: Metro has been offering the iPhone 11 for free with ‘port-in,’ Boost is offering the iPhone 11 at $49.99 with port-in.”
The report has come at the same time Apple is planning to require its customers to connect to carriers when they buy their iPhones using its Apple Card Monthly Installments (ACMI). According to the company, customers will have to choose between AT&T, T-Mobile, or Verizon when they buy their iPhones via ACMI starting in August. This will effectively remove the “Connect to a carrier later” in the installment. Apple doesn’t provide any explanation or reason behind the move, but it should affect its sales and its partner carriers in the coming months, especially in the release of the iPhone 15 line.
