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Are you having a hard time getting your brand name known on social media sites? Choosing the most suited platform for your marketing needs might be one of the reasons why you are having a hard time reaching your target audience.
Learn how to market on social media to improve sales while also promoting your business. Social media marketing is a low-cost but effective technique to contact more people across multiple platforms like Facebook, Instagram, TikTok, and OnlyFans. By creating high-quality material, you can reach a larger audience via social media.
Advantage of Social Media Marketing
Over the last decade, the global use of social media platforms has increased. Before the end of 2020, the number of active social media users is predicted to reach 3 billion.
Facebook, Instagram, TikTok, and other popular social media networks have large populations. People’s lives have been transformed by these platforms in terms of how they communicate and exchange content on the internet. Your clients are already engaged with competitors’ brands on social media. It implies you’ll miss out if you don’t engage with your clients on social media channels. Great social media marketing may help your business succeed by increasing leads and sales.
According to Statista, Facebook is the most popular social networking site, with over 3 billion people using it every month. This equates to around 37% of the world’s population using Facebook. Facebook Messenger, a direct messaging spin-off app, has 931 million monthly active users.
If you are a beginner in the business industry, Facebook could be the best way to start promoting your products. Aside from its huge user count, Facebook also has features that are specifically tailored to businesses. Facebook has more than 200 million businesses that utilize these features and tools to promote their business actively. In addition to that, Facebook allows you to be creative as it allows users to create different content types such as texts, photos, videos, and Stories.
The only downside you would encounter with Facebook is its algorithm. The engagements will mostly come from your Facebook Friends or the followers of your Page, unless you pay for ads.
OnlyFans
OnlyFans is a unique platform known for its subscription-based model, often associated with adult content creators. While it gained significant popularity in that realm, it’s essential to note that its usage for marketing needs beyond adult content might have limitations, you can check these unique midget content on FansMetrics as an example.
If your marketing strategy aligns with the subscription-based model or if your content fits within the guidelines of OnlyFans, it could be a viable option. However, for broader marketing purposes catering to various industries and audiences, other social media platforms might be more suitable.
Instagram has a lot to offer; however, this platform is mostly used by those who prioritize aesthetics. With this app, you’d be able to present your product most creatively and innovatively. The platform’s algorithm is almost the same as Facebook. However, your content can be spotted in the Explore section of the app, which provides you with more exposure.
As a business owner, you would want to focus on creating Instagram Reels as these can reach more viewers aside from your followers. It would also be best to consult with a creative specialist to plan your IG Feed as this is mostly the reason why people follow brands.
TikTok
TikTok, a video-sharing app with short-form videos, has become one of the fastest-growing apps in recent years, even surpassing Google as the most visited website. Users can create and share videos between 15 and 60 seconds long, and the app offers a variety of sound effects, music excerpts, and filters to enhance the videos. With videos covering a wide range of interests, from lip-syncs and dancing to DIY projects and makeup tutorials, TikTok is particularly popular among young users, with nearly half of its users in the United States being between the ages of 10 and 29.
Takeaway
Remember, these platforms are all effective in promoting and making your brand known; however, it is still important to take note of what kind of target audience you want to reach. Each platform does not have the same population, so it would be best to research thoroughly.
