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A new research report by Jeff Pu of Hong Kong-based investment firm Haitong International Securities indicates that the upcoming iPhone 15 Pro Max will cost more than the current Pro Max model in iPhone 14 line. Alongside this, the mass production of the entire series will reportedly start next month.

The report about the iPhone 15 getting higher prices is not new. Weeks ago, different reports claimed the hike could hit up to $200, albeit other sources said the increase could be lower than the said number. Nonetheless, Pu’s latest report specifically says the increase will focus on iPhone 15 Pro Max. According to the tech analyst, the price will exceed today’s iPhone 14 Pro Max’s $1,099 starting price.

Pu’s announcement complements previous ones, especially the one shared by Wedbush analyst Dan Ives in a report in June. The expert has a good reputation for divulging iPhone prices, including the iPhone 14 price hike, which Apple eventually did globally, except for the US market. In the report, the analyst didn’t specify the numbers, but different experts and leakers said that iPhone 15 Pro and Pro Max models might encounter up to $200 price increases. Unfortunately, it is unknown if Pu’s claim is somewhere near this number. Also, Pu didn’t detail the reason behind the hike, though it is not a secret that iPhone 15 Pro Max will reportedly have exclusive features, including a periscope lens.

On the other hand, Pu’s report also claims that the mass production of the iPhone 15 series will start in August, with a goal to produce around 84 million units in the second half of 2023. According to reports, Apple is optimistic that the line will have a high demand. Ives supports the idea, saying Apple has a huge potential for iPhone buyers as the research shows “approximately 250 million iPhones have not been upgraded in over four years.”


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