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Standard iPhone 15 and iPhone 15 Pro Max models experienced longer wait times than their predecessors last year. According to the data shared by Counterpoint Research, long wait times were observed from September 15 to September 21, which were the days Apple respectively started accepting pre-orders and shipping the units.
According to the report, this was significantly observed in the US market, where the base iPhone 15 and iPhone 15 Pro Max respectively reached four and nine days longer wait times compared to their predecessors. Counterpoint noted, on the other hand, that customers would have the Plus and Pro models “up to two weeks faster.”
Interestingly, the trend for the base iPhone 15 model was spotted in the Chinese market more prominently despite Counterpoint’s low expectations. During the observed period, the standard iPhone 15 wait times reportedly quadrupled compared to last year.
The firm believes these long wait times might indicate the strong demand for the unit, mainly enhanced by Apple’s hardware upgrades. “I don’t think it’s a big surprise the Pro Max is showing longer wait times than its predecessor,” Senior Analyst, Manufacturing, Ivan Lam said. “It’s normal to experience hiccups when you’ve got significant upgrades on complex mechanisms like the camera module. But looking at wait times this weekend as the product starts selling in stores, it looks like availability is moving in the right direction and normalizing.”
“The introduction of premium features like Dynamic Island previously exclusive to the Pro lineup has really increased its appeal to the general consumer base,” Jeff Fieldhack, Counterpoint Research Director for North America, commented on the base iPhone 15 long wait times. “It’s basically an iPhone 14 Pro at base level price and paired with the new aesthetic updates has created more incentives for users to upgrade this year.”
Despite these claims, Counterpoint also considered the possibility that the long wait times could be the effect of the supply issues. There is no current data to support or confirm this, but this is not far from possible, especially with the previous reports revealing Apple and its partners facing some issues in production.