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The problematic Twitter is a chance for the rise of different new social media platforms. Even Meta, which is already dominant in the industry, is introducing another pawn in the game: Threads.

iOS users can now pre-order the Threads app, which is expected to be one of the newest challengers of Elon Musk’s messy Twitter platform. Threads is “an Instagram app” and is created by Meta. The idea behind the new app is to give current Instagram users a new space similar to the text-focused environment of existing platforms like Twitter, Mastodon, and Bluesky. The app is expected to release this Thursday.

In the screenshots shared by Instagram on the App Store, the interface of Threads appear significantly similar to the ones we are already using, albeit it will still employ Instagram-related elements and icons. Also, current users of the Instagram app will be able to log into the new app using their handle and even follow the same accounts they are currently following on Instagram.

This is not the first time Instagram will explore the concept popularized by other platform brands. Originally dedicated as a photo-based platform, Instagram is now filled with short video clips as Meta tries to compete with TikTok. Now, the Facebook parent has seen another opportunity to innovate and create a new app, thanks to the recent issues happening within Twitter, which is pushing its users to find other platform alternatives.

However, Threads’ data and privacy policies are alarming some users, with former Twitter CEO Jack Dorsey and Musk recently pointing it out. According to the listing on the App Store, Threads will collect and link several data to the user’s identity. Yet, it is important to note that the same policy is already being implemented on current Instagram users. This should be a relief to Instagram folks who want to try Threads, but, of course, it will be a different story for individuals new to Meta platforms, especially those who spent years on Twitter.

Are you going to try the new app? Let us know in the comment section!


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