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The Cupertino giant originally posted an ad titled “On with the Show,” boasting the filmmaking capabilities of the iPhone 15 Pro. However, it replaced the ad with a new 38-second-long clip that now focuses on the gaming prowess of the premium smartphone.
The new ad, titled Pro Power, is rather short and doesn’t have any dialogue. Nonetheless, Apple has managed to send the message it wants to convey.
In the scene, a gamer can be seen silently playing on his iPhone 15 Pro inside his apartment when he suddenly elevates, swiftly breaks through the ceiling, falls down and crashes the floor of a store, and finally settles sitting in a subway while still playing a mobile game.
Apparently, the campaign wants to paint the iPhone 15 Pro gaming experience as something like that: an experience that will completely immerse you in the gaming world, making you oblivious of other distractions around you.
“The next level of mobile gaming is here. Up to 20 percent faster GPU for the best graphics performance in an iPhone ever,” Apple wrote in the video’s description. “Up to 2x faster Neural Engine. And industry-leading speed and efficiency. The A17 Pro chip on iPhone 15 Pro is a game changer. Literally.”
The industry’s first 3-nanometer chip is one of the biggest attractions in the iPhone 15 Pro and iPhone 15 Pro Max. For the first time, Apple offers hardware-accelerated ray tracing through the A17 Pro in the Pro models, making it more than capable of handling AR applications and other gaming experiences. With this, the iPhone 15 Pro can handle console titles, such as Resident Evil Village, Resident Evil 4, DEATH STRANDING DIRECTOR’S CUT, and Assassin’s Creed Mirage.
The ad complements Apple’s plan to turn iPhones into console-like devices. Last month, three Apple executives shared this vision, claiming the iPhone is “going to be the best game console” in the future. To start that, the execs explained that the way to do that was not to compete with other consoles in the industry but to focus on creating the platform and device that will aid game developers in their work. According to Tim Millet, Apple’s VP of Platform Architecture, the company’s work on iPhone 15 gives game developers all the essential tools to create the perfect games, adding it is up to them to figure things out.