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Apple will reportedly prepare its retail stores after the Wonderlust event on September 12. According to Bloomberg’s Mark Gurman, it could be because of Apple posting its new marketing materials or that “some new products could see near-immediate availability.”

No other details of the claim have been shared by Gurman. Yet, if it is true, it will be exciting news to fans. According to past reports, Apple will start accepting pre-orders on the Friday of the event‘s week, while the launch will be on September 22. This will likely be the case this year based on past events and the product schedule of Apple. However, recent rumors said there will be a delay in some of the models of the series, particularly the iPhone 15 Pro Max.

For instance, the website 9To5Mac claimed that Apple would have to push for the model’s release between October 6 and October 13, mentioning an issue related to the Pro Max’s (or Ultra) periscope lens system.

Prior to that claim, Bank of America analyst Wamsi Mohan said the series would come “a few weeks” later. In July, Barclays analyst Tim Long also said that Apple faced component shortages, adding in a note to clients that Apple was a month behind schedule since its contract manufacturers were facing issues with the supplies of titanium alloy frame casing and camera module for iPhone 15. In a more recent report coming from Asia, some electronics retail chains also seem to support the idea involving the rumored supply issues Apple is facing with its iPhone 15 production. According to a retail website in Asia, electronics retail chains believe the release of the new line could arrive in October.

Supply chain analyst Ming-Chi Kuo, however, contradicted the claims in August, saying Apple started the mass shipment of the line on the week of the report.

If Kuo’s claim has a direct relation with Gurman’s post today, there is a chance that Apple might be really preparing its stores not just for its new product materials but also for some stocks. For now, nonetheless, it is better to take the claims with a grain of salt and just wait a few days until Apple itself makes the announcements.


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