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Smartphone giants are trying to employ celebrities’ power to draw the market’s attention to their products. As such, after Apple collaborated with Olivia Rodrigo, Samsung responded through a team-up with famous YouTuber MrBeast.

Social media and video-sharing platforms indeed have significant influence in today’s generation and market, so it is no surprise that companies are using them to promote their products. One includes Samsung, which has recently announced a new partnership with the most famous YouTuber, Jimmie Donaldson, AKA MrBeast.

MrBeast should be the perfect role for Samsung’s goal to attract customers. Aside from appealing videos and content, the creator has over a hundred million subscribers. This gives the South Korean brand an instant reach to a vast number of possible customers.

The content creator has now posted a new video on YouTube, and although Samsung’s phones don’t always get mentioned every now and then, they get a healthy amount of screen time in each scene.

In a recent video from MrBeast, the team can be spotted using the Galaxy S23 Ultra and Galaxy Z Flip5. (Samsung, nonetheless, noted that the collaboration will also highlight Z Fold5 and the Galaxy S series in general.)

“We chose Samsung’s Galaxy devices for the high-quality footage they produce, their simplicity of use, and their versatility,” said MrBeast. “The Galaxy S23 Ultra and Galaxy Z series devices translate into better content, it’s as simple as that.”

The news follows the unveiling of Apple’s new iPhone 15 series, which even resulted in a collaboration with singer Olivia Rodrigo for her new song “Get Him Back!” The new lineup is expected to help Apple further gain dominance in the smartphone market, with Counterpoint Research believing the brand could snatch the top spot for annual shipments globally this year for the first time ever.

With this, Samsung’s recent move appears to be a response to this possible threat, especially now that the Cupertino giant is leading the mobile vendor market. According to Statcounter, Apple has replaced Samsung in the top spot this September 2023 with a 28.52% market share (versus Samsung’s 24.15% and 28.41% shares in September 2023 and 2022, respectively).


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