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Amazon customers can now try a passwordless sign-in to their account when logging on to their iPhones. As the e-commerce titan announced on Monday, the support for passkey is now available on browsers while it “is gradually rolling out on the iOS Amazon Shopping app, with support coming soon on the Android Amazon Shopping app.”

Passkeys are now being adopted on different platforms and devices due to several benefits. As Apple explains, the system makes the login process more convenient for users and resistant to phishing.

“Passkeys are a replacement for passwords that are designed to provide websites and apps a passwordless sign-in experience that is both more convenient and more secure. Passkeys are a standard-based technology that, unlike passwords, are resistant to phishing, are always strong, and are designed so that there are no shared secrets. They simplify account registration for apps and websites, are easy to use, and work across all of your Apple devices, and even non-Apple devices within physical proximity.”

Now, Amazon is the latest platform to offer passkey support to iOS, allowing Apple devices with Touch ID or Face ID (or PIN) to authenticate the user to the app or website.

“This is about giving customers ease-of-use and security simultaneously in their Amazon experience,” said Dave Treadwell, senior vice president of ecommerce at Amazon. “While passwords will still be around in the foreseeable future, this is an exciting step in the right direction. We are thrilled to be an early adopter of this new authentication method, helping to realize our vision for a more secure, passwordless internet.”

Users interested in adopting the passkey support to their iOS Amazon Shopping app can set it up by updating their app to get the support. After this, launch the app and go to Your Account > Login & Security > Set up (next to Passkeys). On the page, follow the instructions to enroll your passkey.


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