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The price hike in iPhone 15 series seems inevitable as more analysts support the idea. One of the latest industry experts to back up the previous reports about the matter is Barclays analyst Tim Long (via MacRumors), who said the iPhone 15 Pro Max could sell from $1,199 to $1,299.
Long is one of the famous analysts who previously provided insightful reports about the iPhone 15 production. This includes the production problems of Apple in the new iPhone series, saying the manufacturers had supply shortages in titanium alloy frame casing and camera module for iPhone 15. The analyst says the claims are “based on checks with Apple’s supply-chain partners in Taiwan.”
Now, Long is back with another report about the iPhone 15 series, saying the price hike will particularly hit the Pro Max model. According to Long, the increase could range from $100 to $200, translating to $1,199 to $1,299 starting price of the unit.
This follows the earlier reports of other industry analysts and leakers about the new Apple smartphone line. Weeks ago, reports stressed that the increase could reach up to $200 for iPhone 15 Pro and Pro Max models, but Forbes cited a leaker claiming “a $100 rise is more likely.”
Jeff Pu of Hong Kong-based investment firm Haitong International Securities supported the idea, saying iPhone 15 Pro Max will exceed its predecessor’s starting price of $1,099. It is followed by a Bloomberg report, which claims the hike will cover iPhone 15 Pro and Pro Max while the lower-end iPhone 15 and iPhone 15 Plus models will reportedly maintain the same prices.
Meanwhile, despite the possible maximum $200 price jump, Wedbush analyst Dan Ives said in a report that Apple’s high demand expectations are reasonable. As Forbes pointed out, Ives believes Apple has a huge potential for iPhone buyers as the analyst’s research shows “approximately 250 million iPhones have not been upgraded in over four years.”
