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A new report from Bloomberg reiterates previous rumors about the upcoming price increase in iPhone 15 models. The publication says it will apply to iPhone 15 Pro and Pro Max, meaning the lower-end iPhone 15 and iPhone 15 Plus models will maintain the same prices.
If true, the increase will push the iPhone 15 Pro and Pro Max prices beyond their $1,000 line, as the iPhone 14 Pro and the iPhone 14 Pro Max models currently start at $999 and $1,099, respectively.
Reports about this increase are not new, nonetheless. Previously, Wedbush analyst Dan Ives, who has a good reputation for divulging the iPhone 14 price hike, said iPhone 15 hike was expected. Later, Jeff Pu of Hong Kong-based investment firm Haitong International Securities suggested the same, stating the iPhone 15 Pro Max will cost more than the current Pro Max model in iPhone 14 line.
On the other hand, previous reports indicate that the price increase could range from $100 to $200, though the most recent reports claim the former price is more likely. A recent report from Display Supply Chain Consultants also supports this claim, saying that “Apple will raise the starting prices on the Pro models from $999 to $1099 on the iPhone 15 Pro and from $1099 to $1199 for the iPhone 15 Pro Max.”
The increase is expected to help Apple improve its overall iPhone revenue. And despite the previous reports showing declining smartphone shipments in different markets, Apple is still confident about the high demand for its next iPhone series. According to Bloomberg’s latest report, Apple’s shipment expectation for iPhone 15 is the same as what it used to have for iPhone 14. In this calendar year alone, the Cupertino company hopes to introduce around 85 million units. Ives supports these expectations in a past Forbes report, which reveals that “approximately 250 million iPhones have not been upgraded in over four years.” According to Ives, this means Apple has a huge potential for iPhone buyers, which could ensure the success of the iPhone 15 line.