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Apple finally revealed the prices of its iPhone 15 models in its Apple Event on Tuesday. It affirmed previous rumors about the price hike of the series, albeit it only applies to the topmost model in the lineup.
As Apple shared during its event, the standard iPhone 15 models will remain at the same prices as their predecessors. As such, the iPhone 15 and iPhone 15 Plus will be offered starting at $799 and $899, respectively, for 128GB of storage.
Meanwhile, while the iPhone 15 Pro still starts at $999 with 128GB storage, the iPhone 15 Pro Max will now start at $1199. This is the only model that will have the increase as opposed to the previous claims that both the Pro models will experience a hike. Nonetheless, Apple stressed during the event that the $1199 matches last year’s price with the same storage, making the move not much of a burden for patrons.
Moreover, the Cupertino giant highlighted the value of its trade-in program, which should allow its current customers to save and acquire some credit by giving the company their old iPhones. According to Apple, it will offer up to $800 off for the standard iPhone 15 models when customers trade off their iPhone 11 unit or newer. Customers buying the new iPhone 15 Pro models, on the other hand, can get up to $1000 off when they trade in an iPhone 11 Pro or newer models.