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A new report by the technology research and advisory group Omdia shows that the iPhone 14 Pro Max is the most shipped smartphone worldwide during the first half of this year. Based on this finding and a recent report, it seems Apple expects the iPhone 15 Pro Max to follow in the same footsteps.
The group shared the news on Monday, saying Apple successfully shipped 26.5 million iPhone 14 Pro Max units in the said period despite the model being the most expensive in its current smartphone lineup. It also added that the second and third place for the most shipped models in the period was snatched by Apple, with iPhone 14 Pro and iPhone 14 being in the second and third place, respectively.
The report stressed that the iPhone 14 Pro Max replaced the iPhone 13, which reached the top spot a year ago. However, it also noted that the unit shipment total that the newer model reached as this year’s top-selling phone is comparatively lower than what iPhone 13 established — 33.7 million units. This translates to a 7.2 million unit drop for this year’s top-ranked model. The report added that shipments of the standard iPhone 14 model also dropped compared to those of the standard iPhone 13 last year, resulting in a total of 17.2-million-unit drop.
On a positive note, comparing the iPhone 13 Pro and iPhone 14 Pro shows that the latter had 6.2 million more units shipped. Omdia said this was also the case for iPhone 13 Pro Max and iPhone 14 Pro Max, as the latter shipped 3.5 million units more in 2023.
It appears Apple is hoping that this will happen again in the iPhone 15 Pro Max, with a recent analyst report saying the company will be dedicating 35% to 40% of the initial launch shipments of the new series to the said model. Supply chain analyst Ming Chi Kuo believes that Apple is confident in the impact of the periscope camera system on the model, allowing it to zoom 6X optically and reach greater hardware-based zoom. Kuo’s report underlines that the exclusivity of the feature in the iPhone 15 Pro Max makes it the “selling point” of the model.
