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Google has launched a new AI feature experiment on its Google app for iOS and Android. The “SGE while browsing” feature allows users to easily understand the context and details of long and complex content within a webpage.

“Our aim is to test how generative AI can help you navigate information online and get to the core of what you’re looking for even faster,” wrote Rany Ng, VP of Product Management, Search. “We think these capabilities can be particularly helpful when you’re learning something new or complex, but they can also come in handy for other tasks like finding a new recipe or researching a big purchase.”

The feature will be optional and can be easily accessed by tapping the “Generate” button. When used, it will produce an AI-generated list of the article’s key points. Tapping them will directly bring you to the part of the webpage where the key point is taken. There is also an “Explore on page” section, where the AI will give you a quick FAQ-like list of questions for a better and faster understanding of some important concepts and details in the topic you are reading.

Despite this, Google promises that it will only apply to free content on its platform, not to those behind a paywall. “It does not provide key points on articles marked as paywalled, and publishers are in control,” Ng added.

The feature is similar to the other AI capabilities Microsoft and other companies launched in their own products months ago. This includes the AI sidebar in Microsoft Edge, which can also summarize and answer questions related to the content within a page. Opera also recently started testing its versions of the ChatGPT-powered feature called “Shorten” and “Aria.”


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