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If Apple hadn’t shared the details, one would never have guessed that the entire Scary Fast event was shot on an iPhone 15. Now, the giant is back with more information revealing the behind-the-scenes of the event, sharing the actual materials it used to create the perfect recorded event.
“Capturing footage with multiple iPhone 15 Pro Max devices, the team utilized the integration between iPhone 15 Pro, the Blackmagic Camera app, and Tentacle Sync, showcasing the true power of the Apple ecosystem,” Apple shared in a recent blog. “Connected via Bluetooth, Tentacle Sync drives timecode and enables all devices on set — including Macs and preview screens — to be synced throughout the production. Beastgrip accessories, including cages and rigs, were also used during the production.”
Needless to say, the use of such materials is expected in order to produce a flawless film. Apple admitted the same in its previous Shot on iPhone clips, including its collaboration music videos where a variety of accessories like gimbals were used.
Unfortunately, some individuals find Apple’s enthusiasm and promotion of its Shot on iPhone clips excessive advertising, suggesting that the company is misleading customers about the actual capacity of the iPhone 15.
That is not surprising, nonetheless, as the iPhone is a business for Apple. Like other products we see everywhere, companies add a little something to highlight the power of their creations. Apple is no exception when it comes to its iPhone ads like this one. So, is Apple exaggerating things in this ad? Yes, but we won’t be able to deny that its “Shot on iPhone 15” Scary Fast recording is proof that the model can indeed challenge other high-end professional cameras.
