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Phone and tech trade-in site SellCell claimed that the iPhone 15 depreciates slower than its predecessor. In line with that, the report said that the new series has 5% more retail value following its launch than the earlier lineup of Apple, while it reaches 35% compared to the Google Pixel 8.

“SellCell has accessed buyback value data from over 40 independent buyback vendors,” SellCell’s Steven Knight wrote. “The statistics show the depreciation figures for the newly released iPhone 15. SellCell has compared the data for the iPhone 15 to that of the iPhone 14 and 13-series handsets. This way, we can see how the new handset stacks up in terms of value retention.”

In the report, the website showed that the iPhone 15 lost an average of 28.8% ($338.08) of its value after its release a month later. It is important to note, however, that this still depends on the model in the series alongside its configuration. For instance, the iPhone 15 Pro Max 256GB handset only lost 18.8% of its value since launch, making it “the best-performing in terms of value retention.” Meanwhile, iPhone 15 Pro 1TB is reportedly “the worst performing handset” in the series after losing 38.8% value since launch.

Despite the figures, the latest Apple smartphone series is still comparatively better than the iPhone 14 lineup, which had an average 33.1% value loss after its launch. This allows the iPhone 15 to retain an average of 4.3% more than the iPhone 14 did, the website said.

On the other hand, the iPhone 13 remains unbeaten in this game based on the past data shared by the website when the series was released in 2021. Compared to the iPhone 15, the iPhone 13 only lost 18.7% of its value a month after launch, which means it maintained 10.1% more of its value than the latest series of Apple.

On a positive note, the iPhone 15 beats Google’s Pixel 8 this year when it comes to value retention. Ten days after its launch, iPhone 15 only lost an average of 29.4% value compared to the whopping 63.7% value loss of the Google Pixel 8 range.

This adds to the advantages of the iPhone 15 over the newer Pixel 8 range, which the former beat in terms of speed, battery, and performance test. According to connectivity intelligence firm Ookla, the lineup’s Pro Max also beat the Galaxy S23 Ultra, Galaxy Z Fold4, and Pixel 7 Pro in terms of US download speed in Q3 2023 after it reached a 251.37Mbps median download speed in its test.

Here are more data shared by the website in its report (Image Credit: SellCell):


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