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You might be able to experience Apple’s generative AI on your iPhone as soon as next year. According to the latest claim, the Cupertino giant is considering bringing the said capability to iOS 18, which will be launched in 2024.

Jeff Pu of Hong Kong-based investment firm Haitong International Securities shared the news through a note to investors (via MacRumors). According to the analyst, the feature will arrive in late 2024, affirming it will be injected into Apple’s iOS 18 release.

The Cupertino giant is reportedly planning to start the work this year, with Pu claiming that it would be building a hundred AI servers, adding this number will grow in 2024. Interestingly, the report indicates that Apple has plans to employ both cloud-based AI and an on-device data processing called “edge AI.”

The move echoes and affirms earlier reports about Apple’s generative AI initiatives. In August, the list of the company’s hiring listings revealed its effort to recruit generative AI and large language model experts in order to boost its plan. Researchers and engineers who could handle LLM-related research were some of the individuals mentioned in the listings, while one of the job listing descriptions pointed to professionals who could compress current LLMs, allowing them to work on its devices. This affirms Apple’s push for generative AI for its handheld devices, including iPhones and iPads.

In another job listing, Apple underscored its objective to implement its privacy and security standards to the planned generative AI project. The description shared the company’s hope to deliver “state of the art foundation models to the phone in your pocket, enabling the next generation of ML-based experiences in a privacy-preserving way.” Pu’s report reiterates this section, saying the company is studying how it will use and process users’ data while observing its privacy ideals.

It is unknown in particular how Apple will use the generative AI in iOS (whether it will be a dedicated app or will be introduced as an additional capability to current apps), but a report last month revealed Apple’s plan to boost Siri in iOS 18. According to the report, starting in the said update, users could use the voice assistant to automate complex actions. For instance, users can ask Siri to take a series of photos, transform them into GIFs, and even send them to contacts.


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