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Apple has introduced a new material to replace leather in its accessories, including the iPhone 15 cases. The FineWoven, however, is not off to a good start. After initial deliveries, customers were quick to express disappointment over the new material, and it seems to continue to this day. With this, Apple has chosen to instruct its employees on how to properly answer questions involving FineWoven.
The complaints started during the initial release of the FineWoven cases, which received tons of negative comments from Apple fans who brought it on various platforms like Reddit:
“Any ketchup or mustard will stick inside the FineWoven,” one user commented. “Unlike leather you can usually wipe it off with water.”
“To be honest, it looks cheap,” said another. “They didn’t even take the effort to fold the material seamlessly on the edges. And they are asking $60 for that?”
“I got my Taupe FineWoven today,” shared another user. “Debating returning it. £59 is ridiculous. It doesn’t feel as premium as the leather and it makes a horrible scratchy noise in the hand.”
To address this, 9To5Mac shared that the Cupertino giant had sent its workers a memo highlighting certain details about the material. Aside from that, Apple also wants its employees to reiterate the proper caring instructions it shared in a support document earlier.
“You may get questions from customers about the appearance of the new FineWoven material, how it wears over time, and how to care for it,” the memo reads. “You can let customers know the FineWoven material is made from a luxurious microtwill, with a soft yet durable suede-like texture.”
As expected, Apple has directed the employees to also set the customers’ expectations about the material’s durability. As such, the risk of MagSafe accessories leaving “slight imprints” was mentioned in the memo, adding that the material “may look different and show wear over time as the fibers get compressed with normal use.” Despite those downsides, the workers were instructed to ensure customers that “some scratches may diminish over time.”
The move is part of Apple’s usual way of controlling the unfavorable situation revolving around its products, which is the same approach it did with the issue its iPhone 12 faced in France. Unfortunately, it still won’t change the problematic nature of the FineWoven material, especially in iPhone cases. So, what’s the best solution for this? You either be brave and let your new iPhone 15 show off its beauty or, as Apple said, resort to its silicone and clear case variants.
