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A new report from market intelligence provider TrendForce indicates that Apple‘s iPhone 15 series sales this year will be dominated by the Pro Max model. According to the firm, the Pro models will occupy 60% of the sales, but the topmost model will bring in 40% of the overall sales. In case this happens despite the rumored $100 hike, it will be a success for Apple.

TrendForce’s prediction echoes the recent reports stressing the allure of the iPhone 15 Pro Max. This includes supply chain analyst Ming-Chi Kuo’s claim in August, saying the iPhone 15 Pro Max would occupy 35% to 40% of the initial launch shipments of the new series. The report points out that Apple is confident in the impact of the periscope camera system on the model, allowing it to zoom 6X optically and reach greater hardware-based zoom. The report underlines that the exclusivity of the feature in the iPhone 15 Pro Max makes it the “selling point” of the model.

Prior to this forecast, TrendForce affirmed Kuo’s statement about the importance of the iPhone 15 Pro Max’s camera system in the success of the series. It said that the upgraded camera of the iPhone 15 series will be the “star of the show” at Apple’s event, adding this section could produce possible buyers.

On the other hand, Goldman Sachs analyst Michael Ng claimed this camera upgrade, alongside other hardware improvements and ecosystem investments, could help buyers justify their iPhone 15 spending. TrendForce said earlier this week, albeit it didn’t specifically point out the Pro Max, that Apple could have a chance of dethroning Samsung in the global market if its new iPhone 15 series would exceed expectations.

In general, all the reports anchor to the fact that the iPhone 14 Pro Max was the most shipped smartphone globally in the first half of 2023. Technology research and advisory group Omdia revealed that Apple successfully shipped 26.5 million iPhone 14 Pro Max units in the said period despite the model being the most expensive in its current smartphone lineup. Now, this seems to be the same path Apple aims for, as shown by Kuo’s report, with analysts and experts supporting this. Nonetheless, with today’s challenging smartphone climate, it is best to take these forecasts with a pinch of salt.


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